Home > Uncategorized > The Rise of Enterprise 2.0, Andrew McAfee | Video | Enterprise 2.0 Summit 2008 Tokyo

The Rise of Enterprise 2.0, Andrew McAfee | Video | Enterprise 2.0 Summit 2008 Tokyo

: May 31, 2008; Posted by Greg Lloyd; 2 Attachments

Last month I had the pleasure of interviewing HBS Professor Andrew McAfee at the Enterprise 2.0 Summit Tokyo 2008. The forty minute interview was videotaped in Professor McAfee’s HBS office based on questions submitted in advance from the Tokyo conference site (www.enterprise20.jp). Topics included the definition of Enterprise 2.0 versus Web 2.0; return on investment; risk of disclosure; factors for successful Enterprise 2.0 deployment – and a series of questions and followup on Enterprise 2.0 and competitive advantage that particularly struck me:

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