Why should we Enterprise 2.0 ourselves?

(Be aware that all my blogs are emergent, ie they are not perfect/complete, and encourages comments/updates from both me and you and anybody else that feel they have anything to say on the matter)

SE DENNE –> Web at Work: – a very good piece of advice and experience from Euan Semple, Director of Knowledge Management at the BBC

The External and Internal View

This blog will contain a list of reasons why organizations/companies (org) should implement Enterprise 2.0 (1) (2) (E2.0) systems/thinking/platforms/philosophy. It will have an internal focus rather than external, meaning for example the use of Social Media (SM) tools like Twitter, YouTube, etc. for external marketing/profiling is an obvious one, but not to the focus of this article. Similarly (perhaps) the use of external SM for CRM purposes will also not be covered here. The focus will be on the impact of E2.0 introduction into the internal processes/cultures of the org.

Looking at how we could benefit internally

  • E2.0 will introduce mechanisms for the org to see and utilize the individual as a resource of more value. The individual will be able to both give and feel more value.
  • E2.0 will can give the Enterprise tools to more fully live up to Peter Drucker’s ideas (see: The value of the knowledge worker)

Knowledge has to be improved, challenged, and increased constantly, or it vanishes‘
‘There is an enormous number of managers who have retired on the job‘, which somehow seem to fit together very well.
“The purpose of an organization is to enable ordinary humans beings to do extraordinary things.”

  • E2.0 will enable the org to introduce “The wisdom of the crowd” as a parameter for decision making, again enabling the org to include more of the resources it posesses and probably adding more quality to the decision process and later increase the success factor of the implementation phase.
  • E2.0 will enable org to capture more of the knowledge it possesses, for example more of the knowledge that are in the heads of the associates, what is talked about between meetings, in the halls, in the lunch rooms etc. There is a system for recording non structured information. (see for example: How Enterprise 2.0 fosters Knowledge Capture)
  • Realizing the original objective of the pioneers of the Internet, the Hypertext model/protocols and www which was collaboration and collective intelligence (the collaborative web)
  • Vannevar Bush 1945 As We May Think“making the vast store of human knowledge accessible and useful”. Pioneered associative linking – the idea of Hypertext.
  • Doug Engelbart 1968 “Boosting mankind’s capability for coping with complex, urgent problemsaugmenting a team’s collective IQ. developed Hypertext or Hypermedia as a working tool
  • Tim Berners-Lee 1991 – Brought Hypertext and Internet together to create the World Wide Web. Tim Berners-Lee on Semantic Web TB-Lee: The Next Web of open linked data
  • In pure, well-matured Hypertext E2.0 systems there is a better chance that Information Items (1) (2) will be treated right, thus enabling a thriving knowledge/information gathering/development community. (see this presentation on the collaborative web)  – see also: Collective Intelligence
  • Expanding on the point above – We are looking for the perfect tool/workspace for the knowledge worker. Applying the tools and mindset now available on the Internet’s Social Network arena in the Enterprise in a dynamic collaborative workspace allow us now to come closer to that vision than ever. The ideal collaborative workspace – using E2.0 to make the knowledge worker truly effective
    (see Nirmala Palaniappan comment to Saurav’s question in http://bit.ly/70ltv2 : “I, personally, don’t believe that E2.0 is only about introducing a tool like Yammer or setting up a Wiki but actually bringing together information and knowledge from all the potential sources inside and outside the organization via these tools. It is also about combining the content in these tools in an intelligent and personalized manner and embedding things into operational procedures and business processes….to start with. “
  • A meeting can be 100 times more effective when members have met, discussed, dealt with issues, contemplated and prepared before the meeting. The physical meeting is just an extension of the electronic meeting place constantly in operation –> see this interview with Stewart Mader – author of “Wikipatterns
  • see more ideas in: Collective Intelligence
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